Shareable Signup Links: Instagram, Newsletter, and Front-Desk Distribution

Discovery Is Distribution

The best catalog fails if owners cannot find it. Class-heavy trainers market on Instagram, email lists, vet bulletin boards, and literal conversations at the desk: "how do I sign up?"

Signup links must deep-link to a cohort with schedule, price, seats remaining, and checkout — not the generic homepage.

Passwordless Portal Landing

Links ride existing portal link infrastructure: org slug, short code, cohort id parameter. New owners onboard; returning owners register the right pet without retyping history.

Copy Link in Two Places

Operations roster card — front desk moment.

Setup drawer post-publish — marketing moment.

Same URL both times; no "which link is correct?" slack threads.

Published With Seats Only

Do not distribute links to draft cohorts or full classes without waitlist path — unless you want support tickets.

Scenario

Trainer posts Reel Tuesday. Link in bio opens July Puppy Foundations with two seats left. Owner pays on phone in parking lot. Desk sees confirmed registration without a phone call.

Stack

Dog training class software treats links as ops tooling. Pet owner update app behavior trains owners where portal lives before first boarding.